‘Inanimate Objects of the 21st Century’
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The Pale white – Inanimate Objects of the 21st Century – album review
Newcastle alt-rock brothers The Pale White aren’t afraid to plough their own furrow. Over the past decade they’ve honed their craft, dabbling with various styles all connected via the rock family tree.
Unafraid to try something new and experiment with their sound, the duo has already released two uniquely curated albums and are now back with another effort which is very much of it’s time both lyrically and within the context of their continued sonic evolution.
‘Inanimate Objects of the 21st Century’, is a largely conceptual take on the fact that the world continues to embrace technological advances in lieu of human connection and experience.
Take standout single, ‘Absolute Cinema’ as exhibit A with the track taking aim at our lazy consumption of film via streaming platforms as apposed to the full experience of going to an actual cinema.
Listen to ‘ABSOLUTE CINEMA’
The band want us to smell the popcorn, to switch our phones to silent, take in the art in all of its glory and then exit the venue like newly risen zombies as our eyes acclimatise to the light. And that’s exactly what this album does!
There is a rich vein of textures across these carefully crafted songs that ache for you to lock yourself in a dark room away from distraction and actively connect to the music.
Like any good film, the opening introduces you to the subject matter, the aesthetic and the character. The middle of the album then gives you the depth and real story before you are sent home with a big finale.
The end credits of the album come in the shape of a superbly melancholic take on The Everly Brothers’ classic ‘All I Have To Do Is Dream’. While our connection to what makes us human may be disappearing, there are still artists like The Pale White able to make us feel something real!
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