Eventim Hammersmith Apollo, London
Saturday 4th March 2023
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HUNDRED REASONS – LONDON – LIVE REVIEW
The average age at the Eventim Hammersmith Apollo in London tonight is tellingly specific – mid to late 30’s! Those filing into the venue are here tonight to relive their teenage years and to remember a scene that delivered some seriously talented, yet incredibly underrated bands.
WATCH ‘ALWAYS: YOUR WAY’ FROM MY VITRIOL
Three such acts are on offer tonight starting off with the openers My Vitriol. The band showed much promise with their debut album, ‘Finelines’, in 2001 before they entered a perennial state of hiatus. Most of their set tonight comes from that album which ensures that the early attendees are already engaged. Set closer, ‘Always: Your Way’ sounds huge and leaves you wondering what could’ve been.
That is a constant feeling for me when remembering the British rock scene in the early 2000’s, who seemingly were hindered by the insatiable focus on nu-metal at the time. So much quality was given so little attention compared to their US contemporaries. This combined with the emergence of illegal downloads at the time seemed to stifle the growth of a generation of artists.
WATCH ‘I CAN CLIMB MOUNTAINS’ FROM HELL IS FOR HEROES
So many bands arrived with a big debut album whilst rock was the genre, only for their subsequent material to be ignored by the mainstream music media who had moved on. Another prime example would be our special guests tonight Hell Is For Heroes whose debut album ‘The Neon Handshake’ must go down as one of the best British rock debut albums ever.
Again, tonight they have the audience onside from the get go with their set featuring a slew of tracks from that album. ‘I Can Climb Mountains’, ‘Night Vision’, ‘Five Kids Go’ and ‘Out of Sight’ all receive huge reactions tonight from the passionate crowd and by the time they are done, as corny as it sounds, they receive a heroes ovation!
There are quick turnarounds tonight so it isn’t long before our headliners Hundred Reasons arrive onstage. This tour is another to have suffered postponements since it was originally scheduled to take place. That has meant that now we have a new Hundred Reasons album and it’s stunning. There is no surprise here then when the band choose the title-track ‘Glorious Sunset’ to open the show.
WATCH ‘REPLICATE’ FROM HUNDRED REASONS
The rest of the set is a celebration of the past but with some of that fantastic new music mixed in with ‘It Suits You’, ‘Replicate’ and ‘The Old School Way’ all more than fitting in alongside the older fan favourites. Hopefully that’s a good sign for the band and they can remain viable in the future. Certainly more new music and live shows from Hundred Reasons is never going to be a bad thing.
Clearly that debut album theory has something to it tonight as tracks from ‘Ideas Above Our Station’ receive the biggest reactions with the sing-a-longs to ‘I’ll Find You’, ‘Falter’, ‘Silver’ and ‘If I Could’ simply deafening.
That said tracks from the bands other albums like ‘Kill Your Own’, ‘What You Get’ and ‘No Way Back’ also get the crowd active. This has been Hundred Reasons at their magnificent, majestic best, with the band members slipping back into those comfortable shoes. The addition of Jack Bottomley from Marmozets to the live line-up also helps to ensure that the band sound just as massive as before.
Hopefully with the revival of acts such as these, that early 2000’s British rock scene can get some overdue attention; but if nothing else at least a few thousand millennials get to relive the soundtrack of their youth!
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