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Live Reviews

FIVE4FIVE FEST

Friday 18th – Saturday 19th December 2020

Five4Five Fest makes triumphant return to help #SaveOurVenues!

Back at the height of the initial national lockdown, a streamed festival entitled Five4Five Fest did two things. It provided much needed entertainment to struggling music fans and raised money for heroic NHS workers.

Now in Lockdown version 364 or something like that, the festival returns to once again provide an escape from the horrors of real life. This time the event is raising money for a cause close to home for music lovers, the Music Venue Trust and the Save Our Venues campaign. We recently wrote about the reasons why this support is desperately needed in our blog Why We Need To #SaveOurVenues.

As with the May event, Five4Five Fest takes place over a Friday and Saturday night with an array of musical talent performing from their homes/garages and this time even a school! The festivities are streamed across multiple channels and at present you can still catch up on demand on Youtube here.

There are probably fewer ‘household’ names on the line-up this time around, but there is no lack in talent. The Friday kicks off with a gentle performance from Paper Mill who include former Lower Than Atlantis guitarist Ben Sansom. There are more sombre moments to follow with both Holiday Oscar and Rob Lynch serenading us with emotionally charged songs including Lynch’s hauntingly festive school assembly set.

There is plenty of rocking to be done too however, with headliners Yonaka particularly bringing the party with the likes of ‘Rockstar’ and ‘F.W.T.B.’. Yonaka are stars and deservedly close the Friday night. To end night one, we are treated by the band to a festive outing of ‘Last Christmas’.

Both nights include afterparty DJ’s for those at home looking to continue the party. In true festival fashion there is also merch available at five4fivefest.com. There are also numerous raffle prizes all raising money for the Save Our Venues campaign.

Onto Saturday and the lineup for day two is certainly louder with the fantastic Haggard Cat blowing away any cobwebs. Nova Twins and Hacktivist both also deliver the goods before a slight change in pace with the brilliant Get Cape. Wear Cape. Fly.

The event is closed out by two fine young bands Normandie and finally Holding Absence. Again both performances provide great entertainment for those watching from home and whet the appetite for the return of live music.

The sad reality is however that many of the venues that these bands will frequent may not be around when music can finally return. They haven’t been properly supported by the government and they desperately need support. The good news is that you can help, by donating to the #SaveOurVenues campaign.

Once again Five4Five Fest has been a massive success and over the two evenings has showcased some amazing young talent. With your support and with hopes of battling this virus raised by recent vaccine announcements, lets hope and pray that soon enough we are able to return to watching these bands in our favourite venues!

You can still watch Five4Five fest and until Monday 27th December 2020, you can still donate, buy merch and enter raffles at five4fivefest.com.

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Features

Livestreams: Good or Bad for the Live Music Industry?

Photo by Andrea Piacquadio from Pexels

With the removal of live music due to the ongoing coronavirus pandemic, musicians and fans alike have been forced to find new ways of getting their fix. The arts are by their very nature creative, so it should surprise nobody that new avenues to engage the connection between artist and fan evolved very quickly. The jump in popularity of livestreams has been one of the most startling effects of the pandemic restrictions.

Initially at the height of the worldwide lockdown these livestreams were generally through the likes of Facebook Live. Musicians (usually solo) playing to a camera set up somewhere in the home. For some that meant the comfort of their living rooms, for others it meant being strategically located in front of their trophy shelves. Either way it was a basic way for artists to play their songs to their fans when true live music just wasn’t possible.

One of the issues with this method of livestream is that of price. On one hand the fact that they are free for fans to watch is great. It provides a chance for those on low incomes, who may otherwise be unable to afford to see live music, with the ability to see their favourite artists perform. The price point therefore offers artists the opportunity to gain exposure to those who may not normally pay to see them. Then when live music returns, perhaps those individuals will invest in a real show.

On the flipside for artists who have seen their primary income source taken away, giving away their art for free isn’t going to help them pay their next bill. Remember not all musicians are millionaires, and in reality those engaging in livestreams from home are most likely not. Some artists have sought middle ground by continuing for free but asking those that can to donate or purchase merchandise. Whilst this provides a modest income for the artist, it isn’t viable in the long term and most artists feel awkward asking.

So, is there any way to make livestreams financially successful for artists? We are now seeing more and more artists trying their hand at the professional livestream; with easing restrictions allowing full bands to get together and stream a live performance. Filming from actual music venues and often featuring full production, these streams offer a product for consumers to purchase; thus providing a greater source of income to artists.

With many bands incorporating full production values however, we see increases in ticket prices. With prices for some streams now sitting at a similar value to real live shows however, you have to wonder at what point fans may be turned off. Looking at it from the negative point of view, it’s not really live in its truest sense. As a fan, I’m not there. I’m not listening to the actual sound or seeing the real in person artist. I’m not struggling to get a good view or having to buy expensive beer…

…actually, come to think of it, from the positive point of view, I’m not there. I’m not struggling to get a good view or having to buy expensive beer. I do not have to drive or catch the train and when it finishes I can go straight to bed! Of course, different people will see livestreams differently. Even ticketed livestreams give those who might not normally be able to attend the chance to see the show; whether that is due to travel or work commitments. You can watch the livestream anywhere with an internet connection.

There is another stakeholder involved also, and that’s the venue. Venues lying empty due to restrictions can receive a fee to host a livestream, which is good. In reality however, that fee would be a drop in the ocean compared to a real concert and everything that comes with it, such as overpriced beer!

So far we have identified both positives and negatives to both types of livestream event. Right now there is no perfect answer, no ideal scenario. Not for fans, artists, venues or the rest of the live industry ecosystem. Ultimately though we aren’t in an ideal scenario, far from it in fact and until real gigs can safely return we need to be creative and find ways to form a connection.

In my recent blog, ‘Mental Health, Music and Me’ I spoke of the need to have a distraction from the real world. Gigs are my distraction, but they are not possible right now. Livestreams therefore present an opportunity to scratch that itch. The same can be said of artists who are missing playing shows.

So, livestreams do serve a purpose and they are a short term solution to a hopefully once in a lifetime problem. But, how do they fit into the future? Are they here to stay? I’m sure we all hope that live music returns sooner rather than later and realistically nothing can recreate the experience of a live concert. I don’t therefore see livestreams as the future of live music, but even in the future they can play a role.

They provide artists with a chance to reach audiences they may otherwise struggle to get to. They provide fans with a chance to experience artists live that they may not regularly get the chance to see. I don’t see livestreams going anywhere anytime soon, especially as technology continues to develop. That however isn’t a bad thing, as long as they don’t become the “new normal”!

Until real live music can safely return our beloved music venues remain in trouble. To find out more you can read my recent blog ‘Why We Need To #SaveOurVenues’.

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Features

Why We Need To #SaveOurVenues

#SaveOurVenues Crowdfunder: click here to donate

If you read my last blog ‘Mental Health, Music and Me’ then you know that I place a great deal of dependence on music, and in particular live music. The live entertainment industry provides a release to millions of people.

There is a famous song that says…

Workin’ 9 to 5
What a way to make a livin’
Barely gettin’ by
It’s all takin’ and no givin’

They just use your mind
And they never give you credit
It’s enough to drive you
Crazy if you let it

Dolly Parton

…and she’s right. Life is tough and we all need something to distract us, or we will go crazy. For some it’s a hobby, for many it is supporting a sporting team and for millions of people its live music.

The coronavirus pandemic has affected every person and every industry in varying ways. For the live music industry it has had disastrous consequences. For the vast majority of people employed in this industry there is no option to work from home and little financial support. Whilst some may qualify for furlough, a large group of freelancers and zero hour workers have been forgotten. People are having to change career in order to be able to live and this opens the very real possibility that if/when venues reopen they won’t have the staff to operate.

You may think that is an exaggeration, but consider the specialist skills required to operate the various technical requirements for a live show. It’s the invisible crew behind the scenes that make the shows happen and these skilled workers will be hard to replace. You can find out more by heading to www.wemakeevents.com.

This alone is a major threat to the future of an industry that contributed £5.2 billion to the UK economy in 2018. Sadly even that concern may be irrelevant however, if there are no venues left to host events. Yes, you are right, large venues like the O2 Arena in London are unlikely to disappear, but huge arenas are the tip of the iceberg. The live music industry is cultivated by its grassroots venues.

These largely independent venues provide the foundations of the live industry. If these foundations are rocked hard enough, for long enough, then the whole house will come down. The sad reality is that many of these venues were facing significant challenges prior to the pandemic. That’s why the Music Venue Trust had to be founded in 2014 to support and champion these venues.

Since the first national lockdown took hold, the Music Venue Trust has put in a superhuman effort to help to save these venues. The Music Venue Trust has launched the #SaveOurVenues campaign and they have been at the forefront of fundraising efforts to help to protect our grassroots infrastructure. Well over 500 venues have been recognised as under threat since April, and there are presently 30 venues on the trusts ‘Red List’. Part of a traffic light rating system for venues, ‘Red List’ venues are regarded as at imminent danger of permanent closure.

You can help #SaveOurVenues by donating to the trusts current fundraiser (www.crowdfunder.co.uk/save-our-venues-red-list).

Here you can donate either to an individual venue or the overall campaign. These venues need our help, and if we want to be able to head straight to a gig when safe to do so, we need to act now!

So, why do we need to #SaveOurVenues?

As discussed, millions of people rely on these venues for entertainment or employment. These venues are of immense cultural and economic importance, and simply put, if they close they won’t reopen. One of the biggest threats to these venues under normal circumstances is developers buying venues from landlords and building new flats in their place. It can’t be assumed that if a venue closes it will ever reopen and therefore we must protect these cultural landmarks before it’s too late.

If we look at the bigger picture, not all major artists shoot to fame via a TV talent show. Most artists start out playing to virtually nobody in the back room of a pub before slowly climbing the ladder to larger venues. It’s during this time that bands and artists get to hone their craft and earn their stripes. Consider it a rite of passage. Ed Sheeran, Adele, Radiohead, even The Beatles all started their careers in these venues.

The collapse of the affectionately known ‘toilet circuit’ would have catastrophic effects on our future stars. It would stifle many artists before their breakthrough moment. It would also repress an avenue of influence on young people. How many artists were motivated to pursue music after witnessing their favourite artist pass through town?

A very stark fact is that the closure of these venues will have an unfair effect on the lowest earning members of society. We can’t all afford to travel to other cities or pay for high priced tickets. For some, bands passing through local venues is their only opportunity to enjoy live music. To see these venues close could have harmful effects on entire communities.

There are very real, very serious consequences of our venues closing; consequences for people, for businesses and for the entire music industry. The music industry by its very nature is creative and I will look at the rise of livestreams in my next blog; but for this industry to rise and hopefully thrive post-pandemic, we need to #SaveOurVenues!

How can you help?

You can learn more about the issues facing our venues at the following links:

Save Our Venues
Music Venue Trust
Independent Venue Week
We Make Events

You can donate to the cause:

Save Our Venues National Campaign
Save Our Venues Red List

You buy merchandise to support the campaigns:

Save Our Venues Merchandise
We Make Events Merchandise

You can also write to your local MP about the issue:

Write to my MP

Finally, spread the message! Tell your friends and family, head onto Social Media and encourage others to get involved in the campaign and together we can #SaveOurVenues!